What Is a Switchword?
The concept of “switchwords” is based on the work of a man called James T. Mangan. As a businessman and motivational author, Mangan was a perpetual student of life and knew how to win it. He concluded that there were certain principles that, if followed, would inevitably lead to a happy and fulfilling life.
He wrote a book called The Secret of Perfect Living in which he explains the principles in great detail. In the book, he also talks about switchwords as a way of flicking on the subconscious to get to wake up and work for you. While the book is excellent in its own way, it is lacking a proper list and guidelines for using these special words. I have written another article, How To Use Switchwords, which explains how they work and which words and combinations of words to use to help you get the desired result.
Witches Of The Craft® 