About This Day, November 29th, Black Friday 2013

November 29th

Black Friday 2013

 

That the day after Thanksgiving is the “official” start of the holiday shopping season may be linked together with the idea of Santa Claus parades. Parades celebrating Thanksgiving often include an appearance by Santa at the end of the parade, with the idea that ‘Santa has arrived’ or ‘Santa is just around the corner’ because Christmas is always the next major holiday following Thanksgiving.

In the late 19th and early 20th centuries, many Santa or Thanksgiving Day parades were sponsored by department stores. These include the Toronto Santa Claus Parade, in Canada, sponsored by Eaton’s, and the Macy’s Thanksgiving Day Parade sponsored by Macy’s. Department stores would use the parades to launch a big advertising push. Eventually it just became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started.

Later on, the fact that this marked the official start of the shopping season led to controversy. In 1939, retail shops would have liked to have a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving. President Franklin D. Roosevelt moved the date for Thanksgiving one week earlier, leading to much anger by the public who wound up having to change holiday plans. Some even refused the change, resulting in the U.S. citizens celebrating Thanksgiving on two separate days. Some started referring to the change as Franksgiving.

Approximate Day of Thanksgiving, November 24th

Approximate Day of Thanksgiving, November 24th

The American Thanksgiving Day began in Plymouth Colony, Massachusetts, in 1621, and was celebrated the Pilgrims’ first year’s harvest. Originally set by President Abraham Lincoln as the last Thursday of November, the holiday was changed by Franklin D. Roosevelt in 1939 to the fourth Thursday of November.

Actually, days of thanksgiving are far older than our American celebration, which is an adaption of Lammas (Loaf Mass Day). In Britain, it was celebrated on August 1, when the wheat crop was good. In fact, most agricultural peoples have special days set aside to celebrate a good crop and the end of the harvest—usually referred to as the Harvest Home. Our modern Thanksgiving is a combination of two very different customs: the harvest home feast and a formal day of thanksgiving proclaimed by community leaders to celebrate a victory. It was during the Revolutionary War that the need for national holidays, rather than local holidays, developed. It was George Washington that first declared November 1, as a national day of thanksgiving. But regional traditions were too strong and the day never caught on. With the Industrial Revolution and hundred of immigrants pouring into America, the need for a national day of thanksgiving was once more addressed. It was finally during the Civil War that President Lincoln, in an effort to unite the country, declared the last Thursday of November as Thanksgiving Day. The holiday began with the usual morning church service, followed by a feast and then games.

Today, we celebrate Thanksgiving with parades, the largest being Macy’s New York display, which began in 1927 with the appearance of Macy’s huge balloons designed by puppeteer Tony Sarg. The construction of the balloons is carefully executed by the Goodyear Aerospace Corporation in Akron, Ohio. Preparations for the parade are yearround, reaching a peak the day before Thanksgiving when the balloons arrive at 77th Street and Central Park West. They are removed from their crates and anchored with sand bags and giant nets. On Thanksgiving Day, more than 2000 of Macy’s employees arrive at 6 a.m. to march in the parade, which, 75 years later, is still the highlight of Thanksgiving Day.

The Witches Almanac for Thursday, November 28th

The Witches Almanac for Thursday, November 28th

Thursday (Jupiter): Expansion, money, prosperity and generosity.

Thanksgiving Day – Hanukkah Begins

Waning Moon

The Waning Moon is a time for study, meditation and little magickal work (except magick designed to banish harmful energies).

Moon Phase: Fourth Quarter

Moon Sign: Libra

Libra: Favors cooperation, social activities, beautification of surroundings, balance, and partnership.

Incense:  Clove

Color: Cinnamon