East Wind
The wind blowing from the east is that of freshness, renewed life, strength, power, and intellect. It is a warm, bracing wind that blows from the point at which the sun, moon, and stars make their shining appearances.
Thusly, it is the wind involved with beginnings, the new phenomena that rise from the work of the north wind. The heat is that of the sun, and the spark of creation.
Spells best utilized when the wind is sweeping from the east are those concerning dramatic improvements and changes for the better, especially in behavior. Also, east wind spells are those involving the mind and all spells involving the element of air, to which it is magically related.
Love spells are best not performed with an easterly wind, unless you want a very intellectual love. But perhaps there’s nothing wrong with that!
Since the east is the direction of sunrise and light, the color is white.
Earth Power: Techniques of Natural Magic
Scott Cunningham
Witches Of The Craft® 