THE HISTORY OF EARTH DAY

1 Billion INDIVIDUALS MOBILIZED FOR ACTION EVERY EARTH DAY

190+ COUNTRIES ENGAGED

THE FIRST EARTH DAY

Every year on April 22, Earth Day marks the anniversary of the birth of the modern environmental movement in 1970.

Let’s take a look at the last half-century of mobilization for action:

ORIGINS OF EARTH DAY

In the decades leading up to the first Earth Day, Americans were consuming vast amounts of leaded gas through massive and inefficient automobiles. Industry belched out smoke and sludge with little fear of the consequences from either the law or bad press. Air pollution was commonly accepted as the smell of prosperity. Until this point, mainstream America remained largely oblivious to environmental concerns and how a polluted environment threatens human health.

However, the stage was set for change with the publication of Rachel Carson’s New York Times bestseller Silent Spring in 1962. The book represented a watershed moment, selling more than 500,000 copies in 24 countries as it raised public awareness and concern for living organisms, the environment and the inextricable links between pollution and public health.

Earth Day 1970 would come to provide a voice to this emerging environmental consciousness, and putting environmental concerns on the front page.

THE IDEA FOR THE FIRST EARTH DAY

Senator Gaylord Nelson, the junior senator from Wisconsin, had long been concerned about the deteriorating environment in the United States.  Then in January 1969, he and many others witnessed the ravages of a massive oil spill in Santa Barbara, California.  Inspired by the student anti-war movement, Senator Nelson wanted to infuse the energy of student anti-war protests with an emerging public consciousness about air and water pollution. Senator Nelson announced the idea for a …